This podcast episode explores the compelling book, "The Power of Habit," uncovering the science behind why we do what we do in life and business. Author Charles Duhigg, an investigative reporter for The New York Times, examines the structure of habits, known as the habit loop, explaining the crucial role of cravings in cementing automatic behaviors.

Through engaging stories, like the tale of Pepsodent's unlikely rise to success by exploiting the craving for a tingling clean feeling, Duhigg demonstrates the power of understanding and manipulating the habit loop to change unwanted behaviors and cultivate positive ones. To discover the secrets of habit formation and learn how to harness this knowledge to transform your life, tune in to this insightful podcast episode.