"As long as you're providing value, hopefully your marketing will be mostly perceived generously and people will want to receive it."
What if the key to competing with major OTAs wasn't just about building a better website—but capturing data from every single guest who stays at your property? Arthur Colker, Founder & CEO of StayFi, discovered this truth while helping a New Orleans property manager escape 99% OTA dependency.
In this episode, he shares how a WiFi-based data capture solution evolved into a full guest marketing platform powering direct bookings across vacation rentals, boutique hotels, and hospitality brands. Arthur reveals why guest data ownership is the biggest missed opportunity in short-term rentals, how diversifying channels matters more than eliminating OTAs entirely, and the groundbreaking StayFinder meta-search tool launching soon that will let travelers compare direct booking prices against major platforms.
Whether you're managing 2 properties or 200, Arthur's insights on guest data strategy and the evolving hospitality tech landscape will reshape how you think about building an independent brand.
🌐 Connect with Arthur Colker
LinkedIn: Arthur Colker
Company: StayFi
StayFinder: Launching soon—the direct booking meta-search tool that lets travelers compare prices directly with property managers