In this week's episode, I will be exploring the key insights and takeaways from the book "Hooked: How to Build Habit-Forming Products" by Nir Eyal. In this book, Eyal provides a comprehensive framework for designing products that not only attract users but also keep them coming back for more. He draws on insights from behavioral psychology, neuroscience, and his own experience as a product designer to explain the four key stages of building a habit-forming product: trigger, action, reward, and investment. Join me as I review the book and discuss how its principles can be applied to create successful products that engage and retain users.
(0:12) Introduction
(0:45) Chapter 1: The Habit Zone
(5:25) Chapter 2: Trigger
(9:46) Chapter 3: Actions
(14:55) Chapter 4: Variable Reward
(18:57) Chapter 5: Investment
(22:52) End/Conclusion