How to create an irresistible brand with sensory marketing - Lessons from Onward (Howard Schultz)

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Books Made Me Do It

Catherine Paquette

18 episodes

1 month ago

Welcome to the Books Made Me Do It podcast! 🎉 In each episode, our host Catherine Paquette engages in passionate and insightful conversations with her guests, discussing the content of a book that had a positive impact on their life and career and helped them get to where they are today. From business, creativity, entrepreneurship, productivity to personal growth - we dive into empowering takeaways from the best books out there, hoping to help you create a positive change in your life, too. ➡️ Follow our host Catherine on Instagram: @heyitscathp

Self-Improvement

Education

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Self-Improvement

Education

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How to create an irresistible brand with sensory marketing - Lessons from Onward (Howard Schultz)

Books Made Me Do It

9 minutes 3 seconds

5 years ago

How to create an irresistible brand with sensory marketing - Lessons from Onward (Howard Schultz)

“Tell your story, refusing to let others define you. Use authentic experiences to inspire. Stick to your values, they are your foundation.”

In this episode of the Books Made Me Do It podcast, Catherine shares how to create an irresistible brand with sensory marketing through the lessons she learnt from Onward: How Starbucks Fought for Its Life without Losing Its Soul, written by Howard Schultz, CEO of Starbucks, one of the first books she read about branding.

In this ever-changing society, the most powerful and enduring brands are built from the heart. According to the author, at the very heart of being a merchant is a desire to tell a story by making sensory, emotional connections. Catherine discusses how companies that last are those that are authentic and put their customers at the heart of what they do. Are you ready to learn how to elevate your clients' experiences?

Follow our host Catherine Paquette on Instagram (@heyitscathp) or visit Catherine’s website to learn more about her 1:1 Up-Level Your Brand Program: https://catherinepaquette.com/