Essential Metrics: 9 SaaS Metrics Every Founder Should Track

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Bootstrapped : The Lighter Side - The Podcast For B2B SaaS Founders

Lighter Capital - We Help Startups Grow

35 episodes

3 weeks ago

Bootstrapped: The Lighter Side shares fresh ideas ambitious B2B SaaS founders can use to build and scale their businesses while maintaining ownership and control. We explore essential topics like growth strategies, runway management, and innovative capital-raising methods. We also have timely discussions on current events impacting startups and provide insights from in-depth conversations with successful bootstrapped entrepreneurs.

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Technology

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Essential Metrics: 9 SaaS Metrics Every Founder Should Track

Bootstrapped : The Lighter Side - The Podcast For B2B SaaS Founders

13 minutes 55 seconds

1 month ago

Essential Metrics: 9 SaaS Metrics Every Founder Should Track

Are you a SaaS founder wondering if your startup is truly on the path to success? In this episode of Bootstrapped, The Lighter Side, Melissa Widner, CEO of Lighter Capital, breaks down the nine most important metrics every founder should track to measure growth, efficiency, and long-term viability. From Burn Multiple and the Rule of 40 to AI-Adjusted Gross Margins, Melissa explains what each metric means, why it matters, and how to use them to impress investors and guide your business to sustainable success. Whether you’re raising capital or aiming for a successful exit, tune in for practical advice and actionable insights to help your SaaS company thrive—without giving up ownership or control.