Gonzalo Dieguez—founder of Gnapse, a plant-based wellness brand that’s blending ancient ritual with modern science to change how we nourish our minds, bodies, and communities.Originally from Argentina, Gonzalo’s journey is rooted in deep passion for nutrition, plant medicine, and conscious living. After launching Gnapse and facing the collapse of his dream during the pandemic, he made the courageous decision to rebuild. Today, Gnapse is thriving—with handcrafted, small-batch botanical elixirs like Alma Cacao, a ceremonial-grade, jitter-free coffee alternative, and Kanna Feels, a powerful tincture designed to elevate mood and emotional connection.But Gnapse is more than a product line—it’s a movement grounded in sustainability, fair trade, and giving back. Every purchase supports global communities through nonprofit partnerships like For the Love of Mateo, and every ceremony hosted or attended carries a mission of shared healing, emotional expansion, and heart-centered connection.From ethical sourcing at the root to third-party lab testing for purity, Gonzalo breaks down what makes Gnapse different—and why he believes wellness is a ritual of love, contribution, and intention.Whether you’re building a brand, exploring your own wellness path, or seeking purpose in your next chapter, this episode is a masterclass in mission-driven entrepreneurship.