Episode 81 of the Born or Made Podcast features Colin Sanburg, the Founder of FinElevate. Where he breaks down how real financial skill gets built inside a business. Colin shares his early days learning the numbers in a family members company, including uncovering a situation where money was being stolen. That hard lesson pushed him to master cash flow, controls, and decision-making, leading him to buy the business and later sell it. He explains how those experiences shaped his approach to money, growth, and leadership.Today, Colin's fractional CFO company supports businesses from ranging from about $1 million to $50 million, helping owners gain control of their finances and make clear decisions.
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Episode 81 of the Born or Made Podcast features Colin Sanburg, the Founder of FinElevate. Where he breaks down how real financial skill gets built inside a business. Colin shares his early days learning the numbers in a family members company, including uncovering a situation where money was being stolen. That hard lesson pushed him to master cash flow, controls, and decision-making, leading him to buy the business and later sell it. He explains how those experiences shaped his approach to money, growth, and leadership.Today, Colin's fractional CFO company supports businesses from ranging from about $1 million to $50 million, helping owners gain control of their finances and make clear decisions.
Ep. 77 - How Construction Brands Win Online with Wes Towers
Born or Made
57 minutes
1 month ago
Ep. 77 - How Construction Brands Win Online with Wes Towers
Wes Towers did not learn business by sitting in classrooms. He learned it by building an agency from the ground up, breaking things, fixing them, and discovering what actually works in the real world. For more than twenty years, he has run Uplift 360, a company dedicated to helping construction and trade businesses turn websites and SEO into steady, qualified work that fills calendars and grows revenue.Wes has helped hundreds of builders and trades become the obvious choice in their market through clear strategy, simple execution, and a relentless focus on trust and authenticity. His philosophy is the opposite of theory, with proven field-tested tactics that survive tough economies and real competition.He explains why so many brands still get left behind online, why most websites fail to convert, and how smaller companies can outperform bigger players by prioritising trust, clarity, and human connection. Wes also shares how trades can stand out in an AI-driven world without losing their voice or sounding generic.Listeners will walk away with practical moves they can apply immediately. How to get found online. How to create content that builds authority. How to fix costly website mistakes fast. How to make sure buyers choose you first. This episode is built for anyone who wants real results, straight answers, and marketing that works when the boots are muddy and the phones need to ring.
Born or Made
Episode 81 of the Born or Made Podcast features Colin Sanburg, the Founder of FinElevate. Where he breaks down how real financial skill gets built inside a business. Colin shares his early days learning the numbers in a family members company, including uncovering a situation where money was being stolen. That hard lesson pushed him to master cash flow, controls, and decision-making, leading him to buy the business and later sell it. He explains how those experiences shaped his approach to money, growth, and leadership.Today, Colin's fractional CFO company supports businesses from ranging from about $1 million to $50 million, helping owners gain control of their finances and make clear decisions.
