In this episode, Krista shares what happened when she finally sat down for a “money date”—not with a glass of wine and wishful thinking, but with spreadsheets, Stripe reports, and a high-key identity crisis in tow.
What started as a simple review of her business finances turned into a powerful mirror moment: the realization that she wasn’t just “trying to run a business”—she was a business owner. A real-deal, receipts-and-results, grown-ass CEO.
She dives into:
Why creative entrepreneurs avoid their numbers (and how that avoidance keeps us small)
The moment she saw evidence of her growth—in black, white, and profit margins
How stepping into the identity of a CEO shifts everything from your prices to your posture
Why claiming your power isn’t a one-time event—it’s a choice you make over and over again (yes, even on a Tuesday)
Whether you’re spreadsheet-phobic or secretly obsessed with dashboards, this episode is your permission to stop waiting for someone else to crown you—and start acting like the boss you already are.
🔗 Apply for the mastermind here → https://www.borntocoach.org/mastermind🔗 Learn more about the Born to Coach® Training Academy → https://www.borntocoach.org/certification🔗 DM Krista on Instagram with your favorite takeaway → https://www.instagram.com/borntocoachacademy