When I was nine years old, my dad gave me a piece of advice that changed the entire course of my life. He said, “Brian, everyone you meet wants to feel important. If you make other people feel important, you’ll never be short on friends.” That simple truth became one of my father’s most powerful lessons — and one of the greatest success principles I’ve ever learned. In this episode, I’m sharing the deeper meaning behind MMFI — Make Me Feel Important — a philosophy that transforms not just relationships, but the energy you bring into the world. You’ll learn how to apply it in your business, your family, your friendships — and even with strangers. This isn’t about flattery or people-pleasing. It’s about presence. It’s about really seeing people — listening, caring, and recognizing the divine spark in everyone you meet. When you make others feel valued, you don’t lose power — you amplify it. Because what you give always comes back. So this week, I’m inviting you to practice one question each morning: “Who can I make feel important today?” It might just change your day — and theirs. Simplified Success in 15 Minutes or Less. More from Brian Proctor:https://www.brianproctor.comMy Father Knew the Secret: Growing Up with Bob Proctor now at Amazon, Audible, Barnes & Noble and other retailers: https://www.MyFatherKnewtheSecret.com12 Easy Steps To Change Your Life: Stop Waiting For That BIG Thing now at Amazon, Audible, Walmart, Barnes & Noble and other retrailers: https://www.12easysteps.com Proctor's Principles Coaching – enroll now or join the waitlist: https://www.ProctorsPrinciples.com