From the basketball court to the restaurant scene, Serge’s story is one of drive, discipline, and bold flavor. After playing collegiate basketball at ASU, he took a leap into entrepreneurship bringing the famous Nashville Hot Chicken brand to Arizona. In this episode of Bosses of the Valley™, Serge opens up about launching a franchise, building a team, and learning the restaurant industry from the ground up. He shares what it really takes to turn an idea into a thriving business, the lessons he’s learned as a first-time owner, and how his athletic mindset helped him push through the challenges.