In this episode, Jonny Bell shares how he scaled Wingman and HouseMark using offshoring, technology, and strategic leadership to boost efficiency, revenue, and relationships.
By combining onshore leadership with offshore support, Johnny frees his team to focus on high-value activities while transforming property management property managers now handle 250–300 properties each, compared to the usual 100–120, generating significant revenue gains.
Jonny emphasises giving value first in business, being authentic, and building long-term relationships. He shares lessons on leadership, team empowerment, and leveraging data to help agents and businesses grow.
For Johnny, success isn’t just financial—it’s about family, friendships, personal growth, and creating a life aligned with your values.
From networking in New York to investing in AI and expanding internationally, Jonny’s journey is full of strategic moves and unexpected opportunities. He also reveals a key paradigm shift: focusing on what he can remove out of his diary each week, rather than just doing more.
Topics covered:
Jonny Bell’s journey building and scaling a property management business using offshoring and technology
Expanding Wingman with onshore leadership and offshore support: engineers, business analysts, and property management teams
Leveraging offshoring to increase efficiency: tenancy communication, trust accounting, lease renewals, arrears, and maintenance coordination
Property managers managing 250–300 properties each versus the industry average of 100–120
Boosting revenue: case studies showing extra $100,000+ per property manager annually
Strategies for B2B relationship building: giving value first, authenticity, and long-term collaboration
Leadership philosophy: understanding team strengths, coaching, and maximising potential
Personal growth: lessons on avoiding mistakes, health, relationships, and strategic decision-making
Expanding Wingman internationally, including the US market and leveraging AI
Offshoring applications for sales agents: marketing, contracts, pre-listing kits, data management, and buyer tracking
Networking and opportunity creation: the power of casual meetings and the “butterfly effect”
Career advice: taking action, overcoming fear, and the cost of regret versus failure
Balancing business growth with personal life, family, and friendships
The win-win-win model: benefiting property managers, business owners, and clients alike
Jonny shares a surprising lesson from his early career that still guides his decisions today