In this BrainCandy, I deal with the fascination and overload that Donald Trump triggers as a personality. As someone who studies human behavior professionally, I show why conventional characterizations fail with Trump and how his seemingly chaotic demeanor is actually part of a deliberate media strategy.
Trump specifically uses astonishment - one of my favorite strategies for effective brand communication - and uses it to tremendous effect in the media. Unfortunately, Trump's astonishment often has negative consequences for society.
His yardstick is not so much political traditions as the rules of reality TV: provocations and constant controversy keep him at the center of attention. At a time when the flood of information is becoming increasingly confusing, it is more important than ever to understand these mechanisms.
I hope you enjoy listening to this - perhaps you will be able to view Trump's particularly erratic actions with more composure in future.
Shownotes: https://en.ka-brandresearch.com/braincandies/