Is your content actually doing the job you need it to do? In this episode, I'm breaking down the four types of content that will position you as the go-to person in your industry - and they're not the same four things everyone else talks about. These content types will help you build authority, tell your story, and convert followers into clients. Key Points: Authority Content - Share client results, success stories, and your transformation journey to create conversion storytelling that proves what's possible Personal Brand Content - Take people behind the scenes of your journey to build real connection and the know, like, trust factor (yes, people do want to know what you're up to!) Value & Teaching Content - Educational content that stands out by weaving in stories, examples, and unexpected insights instead of generic tips Commentary Content - Share your hot takes and opinions on industry topics to position yourself as the information curator your audience looks to Authority and commentary content are goldmines for building your reputation as the expert Perfect content becomes boring - share the challenges and struggles too Your brain doesn't know the difference between online and in-person connections Connect with Suz: @suzchadwick on Instagram and TikTok DM me and let me know which type of content you're excited to try! Work with me Brand Builders Academy Amplify Accelerator 1:1 Coaching