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Brand Community Podcast
Sam Hysell & Chris Whitman
16 episodes
9 months ago

Brand communities are at the foundation of business growth. They build a human connection between brands and their customers, turn their customers into life-long advocates and ultimately grow your business. 


I’m Sam Hysell, a Co-Founder and Managing Partner at NOX wearenox.co, a digital agency that helps brands artists and entrepreneurs grow and convert communities online.


And I’m Chris Whitman, the Cofounder and Chief Growth Officer of Crony Creative cronycreative.com, a creative agency that focuses on connecting consumers and brands through brand experiences.


Every Tuesday, we’ll be interviewing marketing leaders and community builders so you can walk away with actionable strategies to help your brand grow & prosper


Welcome to the show.



Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Business,
Management,
Entrepreneurship
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All content for Brand Community Podcast is the property of Sam Hysell & Chris Whitman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Brand communities are at the foundation of business growth. They build a human connection between brands and their customers, turn their customers into life-long advocates and ultimately grow your business. 


I’m Sam Hysell, a Co-Founder and Managing Partner at NOX wearenox.co, a digital agency that helps brands artists and entrepreneurs grow and convert communities online.


And I’m Chris Whitman, the Cofounder and Chief Growth Officer of Crony Creative cronycreative.com, a creative agency that focuses on connecting consumers and brands through brand experiences.


Every Tuesday, we’ll be interviewing marketing leaders and community builders so you can walk away with actionable strategies to help your brand grow & prosper


Welcome to the show.



Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Business,
Management,
Entrepreneurship
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How World Class Publishers Grow Community with Andrew Losowsky, Head of Coral by Vox
Brand Community Podcast
31 minutes 21 seconds
4 years ago
How World Class Publishers Grow Community with Andrew Losowsky, Head of Coral by Vox

In this episode we welcome Andrew Losowsky, Head of Coral by Vox, a tech platform that helps improve communities on websites. 

Andrew was Coral’s first hire when it started as a very unusual collab between the New York Times, Washington Post and Mozilla, tasked to figure out how to build software that helps readers engage with journalists, with a focus on sustainable community growth.


We cover: 

  • How to empower & enable communities to be supportive of each-other and the journalists, how to look for what audiences genuinely need and what it takes to properly scale communities.
  • Using AI in a creative & responsible manner, while still keeping the human connection, learning how strategy & a tactical approach are important to improve your audiences’ lives through software.
  • Where are the gaps in design & organizational culture that need to be filled in order to make marginalized communities feel welcome?
  • How to measure success in community moderation at scale and understanding how much people value the community.
  • What pitfalls to avoid when growing communities as a startup, with actionable advice.


Great reads referenced in the podcast:

  • Brand Community by Albert M. Muñiz, Jr. & Thomas O'Guinn
  • Building Successful Online Communities by Paul Resnick and Robert E. Kraut




Hosted on Acast. See acast.com/privacy for more information.

Brand Community Podcast

Brand communities are at the foundation of business growth. They build a human connection between brands and their customers, turn their customers into life-long advocates and ultimately grow your business. 


I’m Sam Hysell, a Co-Founder and Managing Partner at NOX wearenox.co, a digital agency that helps brands artists and entrepreneurs grow and convert communities online.


And I’m Chris Whitman, the Cofounder and Chief Growth Officer of Crony Creative cronycreative.com, a creative agency that focuses on connecting consumers and brands through brand experiences.


Every Tuesday, we’ll be interviewing marketing leaders and community builders so you can walk away with actionable strategies to help your brand grow & prosper


Welcome to the show.



Hosted on Acast. See acast.com/privacy for more information.