Brand communities are at the foundation of business growth. They build a human connection between brands and their customers, turn their customers into life-long advocates and ultimately grow your business.
I’m Sam Hysell, a Co-Founder and Managing Partner at NOX wearenox.co, a digital agency that helps brands artists and entrepreneurs grow and convert communities online.
And I’m Chris Whitman, the Cofounder and Chief Growth Officer of Crony Creative cronycreative.com, a creative agency that focuses on connecting consumers and brands through brand experiences.
Every Tuesday, we’ll be interviewing marketing leaders and community builders so you can walk away with actionable strategies to help your brand grow & prosper
Welcome to the show.
Hosted on Acast. See acast.com/privacy for more information.
Brand communities are at the foundation of business growth. They build a human connection between brands and their customers, turn their customers into life-long advocates and ultimately grow your business.
I’m Sam Hysell, a Co-Founder and Managing Partner at NOX wearenox.co, a digital agency that helps brands artists and entrepreneurs grow and convert communities online.
And I’m Chris Whitman, the Cofounder and Chief Growth Officer of Crony Creative cronycreative.com, a creative agency that focuses on connecting consumers and brands through brand experiences.
Every Tuesday, we’ll be interviewing marketing leaders and community builders so you can walk away with actionable strategies to help your brand grow & prosper
Welcome to the show.
Hosted on Acast. See acast.com/privacy for more information.
In this episode, we welcome Richard Millington, the founder of FeverBee, author of Buzzing Communities, and a frequent speaker at online community events around the world. FeverBee uses proven social science to develop successful online and offline communities of customers, fans, and members.
Richard is the sole author of the world's most popular online communities blog and the highly rated book, Buzzing Communities, widely cited as introducing best practices into developing successful online communities.
His unique focus is on cracking the 'social code' behind successful social groups. FeverBee's approach combines cutting-edge social psychology with advanced data insights and a library of repeatable case studies. Over the past 13 years, Richard has helped to develop over 150+ successful communities, including those for Google, The World Bank, Oracle, Amazon, Autodesk, Lego, The United Nations, Novartis, and many more.
Together we cover:
- Why it’s critical for SOME companies to leverage the power of community.
- What organizations do a great job at building their communities.
- The benefits you get by starting small and having a clear strategy to expand beyond that.
- The psychology that keeps people coming back.
- Richard’s fascination with finding a valuable goal for specific communities within the many directions they can develop.
- Finding the right balance between following your community and leading it.
- Ways to shift approaches when an unexpected event happens.
- Online vs offline events and how each can offer unique opportunities.
- Understanding what value & success is in the context of building communities.
- Why communities have to offer value that people can only get there, in order to thrive.
- How communities can be the most cost-effective way to scale a business.
- Concrete examples and actionable advice to get massive wins.
- Richard’s framework for building community strategies.
- Finding the sweet spot to truly become indispensable to your audience.
- Specific tactics and secrets to building trust & long-lasting relationships with members.
- Why it’s so important to do your research.
Hosted on Acast. See acast.com/privacy for more information.