The Best LinkedIn Video Strategy for 2025

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Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers

Philip VanDusen

157 episodes

1 month ago

For designers, creatives, entrepreneurs, and content creators who want to level up their careers and creative businesses. Hosted by Philip VanDusen, Brand Consultant and founder of BONFIRE, this show explores personal branding, content creation, freelancing, and creative career growth. Philip and his guests deliver practical coaching, strategies, and inspiration to help you market your work, attract new clients, grow your influence, and build long-term success. Covering personal branding, content creation, freelancing, digital marketing, and creative entrepreneurship, every episode is designed to support your growth as a creative professional in the Creative Economy.

All content for Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers is the property of Philip VanDusen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Best LinkedIn Video Strategy for 2025

Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers

12 minutes

9 months ago

The Best LinkedIn Video Strategy for 2025

The Best LinkedIn Video Strategy for 2025

In this episode of the Brand Design Masters podcast, Philip addresses the often-overlooked potential of LinkedIn for video marketing. He discusses the importance of understanding different LinkedIn video formats, including feed videos, short videos, and LinkedIn Live, emphasizing their unique advantages.

Philip outlines a seven-step guide to leveraging LinkedIn video to attract an ideal audience, starting with understanding video formats and starting small with short videos. He provides advice on choosing video topics, using the 'hamburger' method for content planning, tailoring content to one's brand, and the surprising benefits of including longer text descriptions.

Finally, Philip highlights the importance of tracking video performance analytics to measure success. Additionally, he introduces his mastermind membership community, Bonfire for Creative Professionals, aimed at providing group coaching, training, and networking opportunities. Stay creative and see the full potential LinkedIn video offers for business growth.

BONFIRE: https://philipvandusen.com/bonfire

00:00 Introduction to the Podcast

00:20 The Untapped Potential of LinkedIn Video

00:58 Understanding LinkedIn's Video Formats

03:15 Starting Small with Short Videos

03:48 Choosing the Right Video Topics

05:50 Introducing Bonfire for Creative Professionals

07:26 "The Hamburger Method" for Content Planning

08:31 Tailoring Content to Your Brand

09:13 The Importance of Text Descriptions

09:57 Tracking Your Successes

10:34 Conclusion and Recap

11:23 Supporting the Podcast and Staying Updated

#LinkedIn #Marketing #ContentMarketing

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Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.