Tools and insights from the brand frontlines—the same ideas that have helped some of the biggest and best known organizations on the planet to build successful brands. A resource for strategists, marketers, copywriters, and designers, hoping to create charismatic and meaningful work for clients.
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Tools and insights from the brand frontlines—the same ideas that have helped some of the biggest and best known organizations on the planet to build successful brands. A resource for strategists, marketers, copywriters, and designers, hoping to create charismatic and meaningful work for clients.
Backstory is the backbone of our brand building method. A brand is a story told in the marketplace and this is the story. A backstory validates the platform and instigates the messaging. A good backstory marries meaning and emotion and inspires the team. We share our process for creating a solid backstory.
Brand Frontlines
Tools and insights from the brand frontlines—the same ideas that have helped some of the biggest and best known organizations on the planet to build successful brands. A resource for strategists, marketers, copywriters, and designers, hoping to create charismatic and meaningful work for clients.
