Tools and insights from the brand frontlines—the same ideas that have helped some of the biggest and best known organizations on the planet to build successful brands. A resource for strategists, marketers, copywriters, and designers, hoping to create charismatic and meaningful work for clients.
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Tools and insights from the brand frontlines—the same ideas that have helped some of the biggest and best known organizations on the planet to build successful brands. A resource for strategists, marketers, copywriters, and designers, hoping to create charismatic and meaningful work for clients.
Brand Archetypes are a valuable tool for embodying the personality. An archetype or avatar helps to clearly etch the voice for all those that are communicating for the brand. We discuss what archetypes are, what the risks are in using them, how to present archetypes to clients, and how to narrow in on the correct one for the brand.
Brand Frontlines
Tools and insights from the brand frontlines—the same ideas that have helped some of the biggest and best known organizations on the planet to build successful brands. A resource for strategists, marketers, copywriters, and designers, hoping to create charismatic and meaningful work for clients.
