Tools and insights from the brand frontlines—the same ideas that have helped some of the biggest and best known organizations on the planet to build successful brands. A resource for strategists, marketers, copywriters, and designers, hoping to create charismatic and meaningful work for clients.
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Tools and insights from the brand frontlines—the same ideas that have helped some of the biggest and best known organizations on the planet to build successful brands. A resource for strategists, marketers, copywriters, and designers, hoping to create charismatic and meaningful work for clients.
What are the driving forces of the your brand story? Themes, or brand drivers, are the strengths of your brand that we return to again and again to tell your unique and compelling tale in the marketplace. In this episode we talk about the brand core (sometimes called the brand essence), what brand themes (sometimes called drivers) are, and are not. Most importantly, we talk about how to create themes that power your brand.
Brand Frontlines
Tools and insights from the brand frontlines—the same ideas that have helped some of the biggest and best known organizations on the planet to build successful brands. A resource for strategists, marketers, copywriters, and designers, hoping to create charismatic and meaningful work for clients.
