If you offer sales through coupons and promotional discounts, you might worry about creating a sales spiral where customers start to expect sales. But JC Penney put this to the test, and what they found serves as a great case study for any brand or business owner wondering what role sales should play in their pricing and marketing strategy.Watch on YouTube/Grab Sources: https://youtu.be/TIsCySxasgY Read on Blog: https://kattwagner.com/should-you-offer-coupons-discounts-sales-strategy-ca...
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If you offer sales through coupons and promotional discounts, you might worry about creating a sales spiral where customers start to expect sales. But JC Penney put this to the test, and what they found serves as a great case study for any brand or business owner wondering what role sales should play in their pricing and marketing strategy.Watch on YouTube/Grab Sources: https://youtu.be/TIsCySxasgY Read on Blog: https://kattwagner.com/should-you-offer-coupons-discounts-sales-strategy-ca...
How to show up in local search results on Google: 6 Tips on going hyperlocal vs. local for SEO
Brand Hacking with Katt Wagner
8 minutes
2 years ago
How to show up in local search results on Google: 6 Tips on going hyperlocal vs. local for SEO
Brand Hacking Podcast - Episode 1These episodes get sent out as part of the Brand Hacking Weekly Digest, which also includes real-life copywriting exercises, summaries of the latest platform updates, and brilliant ideas you should know about. Subscribe on LinkedIn: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537In this episode of Brand Hack, we break down the difference between hyper-local and local SERPs, what you CAN and CAN'T control about Goog...
Brand Hacking with Katt Wagner
If you offer sales through coupons and promotional discounts, you might worry about creating a sales spiral where customers start to expect sales. But JC Penney put this to the test, and what they found serves as a great case study for any brand or business owner wondering what role sales should play in their pricing and marketing strategy.Watch on YouTube/Grab Sources: https://youtu.be/TIsCySxasgY Read on Blog: https://kattwagner.com/should-you-offer-coupons-discounts-sales-strategy-ca...
