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MediaPost's Intimate marketing, advertising and strategy discussions with top brand marketers.
Ep. 181 with Lindsay Smelser, GM of Lexus Marketing, Toyota North America
Brand Insider
30 minutes 15 seconds
2 months ago
Ep. 181 with Lindsay Smelser, GM of Lexus Marketing, Toyota North America
In an industry that has such high brand loyalty, how do you change someone's mind? This week, we sat down with Lindsay Smelser, GM of Lexus Marketing at Toyota North America, to hear how she's tackling that at Lexus.
Brand Insider
MediaPost's Intimate marketing, advertising and strategy discussions with top brand marketers.
