Ep. 186 with Kristin Maa, Global CMO, Saks

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Brand Insider

MediaPost

186 episodes

1 day ago

MediaPost's Intimate marketing, advertising and strategy discussions with top brand marketers.

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Business

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MediaPost's Intimate marketing, advertising and strategy discussions with top brand marketers.

Marketing

Business

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Ep. 186 with Kristin Maa, Global CMO, Saks

Brand Insider

34 minutes 57 seconds

4 weeks ago

Ep. 186 with Kristin Maa, Global CMO, Saks

Saks Global CMO talks strategy, psychographics, and team synergy

A new standard has been set in luxury retail – and brand identity is leading the charge. Saks Global CMO Kristin Maa goes 1:1 with Kate Terhune to take us behind the scenes of their newly unified house of brands—Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman—and dives deep into how each one is championing its own brand identity, right in time for the holidays.

The TL;DR? Psychographics beat demographics, exclusivity and experience are the new notes of luxury, and the classics are back to take center stage this holiday season.