You don’t need to disappear to reinvent yourself—and you definitely don’t need to wait until everything is “figured out” to be visible.
In this episode, Raez Argulla breaks down what it really looks like to build a brand while you’re still becoming. She shares her own lived experience of personal transformation, identity shifts, and evolving publicly—and why visibility during change isn’t a liability, it’s the whole point.
Raez introduces her Becoming While Building Method for for navigating transformation in real time, while staying connected to your audience and grounded in who you’re becoming. This conversation is about letting your brand evolve with you, trusting that clarity comes from movement, and inviting your audience to grow with you instead of watching you from the sidelines.
If you’ve been feeling the pull to change—but worried about confusing people, losing momentum, or “doing it wrong” when it comes to your online presence—this episode is your permission slip to show up anyway.
✨ Connect with Raez
If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight.
Let’s keep the conversation going!
📸 Work with me: raezcreative.com — brand photography + video content that gets you paid for being you.
🏆 Join Content Club: Weekly sessions and community support to help you build a consistent presence while growing your brand and visibility
👀 Follow me online:
→ Personal Instagram: @raezcreative
→ Podcast Instagram: @brandnewerapodcast
→ LinkedIn: Raez Argulla
And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖
Chapters
00:00 Embracing Personal Transformation
01:03 Building Your Brand in Public
01:31 The Power of Visibility and Trust
06:52 The Becoming While Building Method
16:20 Embracing Change and Intuition
20:22 Building in Public: The Power of Sharing
23:24 The Journey of Community Leadership
28:30 Finding Clarity in Purpose
36:16 Creating Content Club: A Collaborative Approach
41:46 Lessons from Building in Public
42:53 Reflection Questions for Transformation