Building a business that feels good shouldn’t come at the cost of doing good. In this episode, host Raez Argulla sits down with Kathryn LeBlanc, founder of LeBlanc & Co. Communications, to talk about what it really looks like to lead with alignment. Kathryn shares her journey from working in the nonprofit world to building her own strategy-first agency focused on social good. Together, they unpack the realities of running a values-driven company—from maintaining balance and integrity to using creativity as a force for advocacy. Kathryn also sheds light on the power of storytelling in shaping impact and offers grounded advice for leaders striving to build businesses that stay true to their values, even when it’s not the easy choice.
🫱🏻🫲🏼 Connect with Kathryn
→ Kathryn’s Instagram: @kat_leblanc
→ LeBlanc & Co. Instagram: @leblancandcocomms
✨ Connect with Raez
If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight.
Let’s keep the conversation going!
📸 Work with me: raezcreative.com — brand photography + video content that gets you paid for being you.
👀 Follow me online:
→ Personal Instagram: @raezcreative
→ Podcast Instagram: @brandnewerapodcast
→ LinkedIn: Raez Argulla
🏆 Want to post more consistently? Join Content Club
And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖
Chapters
00:00 Introduction to Values-Driven Leadership
02:17 Kathryn's Journey in Social Impact
04:49 Identifying Gaps in the Nonprofit Sector
07:30 Leading with Alignment: Evolution of Values
10:06 Building a Values-Aligned Team
13:11 Creative Activations in Social Good
15:40 Innovative Campaigns and Community Engagement
21:17 Inspiration from Unexpected Sources
22:36 Communications as a Tool for Power
25:24 The Importance of Alignment in Storytelling
27:48 Values-Driven Projects: A Case Study
31:03 Navigating Temptations: Values vs. Opportunity
34:07 Defining Values for Decision Making
36:57 Misconceptions About Values-Driven Businesses