The first season of Brand New World was a very specific look at how AI is changing how brands and marketers work. Now the pod is here to talk about brand culture more broadly. Of course that will involve AI from time to time, but I’ll also be digging into sports, entertainment, music, comedy, and everywhere else brands squeeze their way into pop culture.
People love to say they hate advertising, but everyone loves at least one brand. Brand New World is here to talk about why. That means I’ll be popping up in your feed once every month as part of the Fast Company Podcast Network.
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The first season of Brand New World was a very specific look at how AI is changing how brands and marketers work. Now the pod is here to talk about brand culture more broadly. Of course that will involve AI from time to time, but I’ll also be digging into sports, entertainment, music, comedy, and everywhere else brands squeeze their way into pop culture.
People love to say they hate advertising, but everyone loves at least one brand. Brand New World is here to talk about why. That means I’ll be popping up in your feed once every month as part of the Fast Company Podcast Network.
Inside the unprecedented deal between AB InBev and Netflix
Brand New World
1 hour 15 minutes
2 weeks ago
Inside the unprecedented deal between AB InBev and Netflix
In this episode of Brand New World, host Jeff Beer breaks down one of the biggest brand entertainment deals to date: AB InBev’s wide-ranging partnership with Netflix. This unprecedented move will put global beer brands like Budweiser, Bud Light, Michelob Ultra, and Corona directly into Netflix programming and its growing live sports slate.
Is this the future of brand-funded entertainment that audiences actually want to watch? Or the beginning of even more corporate influence over the stories we love? To unpack it all, Jeff sits down with Jae Goodman, CEO and co-founder of Superconnector Studios—the strategist who helped broker the Netflix–AB InBev deal and who’s guided brands like Nike and LVMH in building entertainment arms of their own. They explore what this partnership means for marketers, creators, audiences, and the evolving landscape of Hollywood.
But first, we talk sneakers. Jeff chats with Fast Company global design editor Mark Wilson about the cultural power of footwear, New Balance’s surprise influence, and why Nike may finally be back in its innovation groove.
So crack a cold one and settle in—this is Brand New World.
Brand New World
The first season of Brand New World was a very specific look at how AI is changing how brands and marketers work. Now the pod is here to talk about brand culture more broadly. Of course that will involve AI from time to time, but I’ll also be digging into sports, entertainment, music, comedy, and everywhere else brands squeeze their way into pop culture.
People love to say they hate advertising, but everyone loves at least one brand. Brand New World is here to talk about why. That means I’ll be popping up in your feed once every month as part of the Fast Company Podcast Network.
