The first season of Brand New World was a very specific look at how AI is changing how brands and marketers work. Now the pod is here to talk about brand culture more broadly. Of course that will involve AI from time to time, but I’ll also be digging into sports, entertainment, music, comedy, and everywhere else brands squeeze their way into pop culture.
People love to say they hate advertising, but everyone loves at least one brand. Brand New World is here to talk about why. That means I’ll be popping up in your feed once every month as part of the Fast Company Podcast Network.
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The first season of Brand New World was a very specific look at how AI is changing how brands and marketers work. Now the pod is here to talk about brand culture more broadly. Of course that will involve AI from time to time, but I’ll also be digging into sports, entertainment, music, comedy, and everywhere else brands squeeze their way into pop culture.
People love to say they hate advertising, but everyone loves at least one brand. Brand New World is here to talk about why. That means I’ll be popping up in your feed once every month as part of the Fast Company Podcast Network.
If GenAI is the biggest technological advancement since the internet itself, then the creative possibilities are or will be pretty much endless. From a brand marketing and advertising perspective, we are still very early days, but there needs to be those willing and able to push the envelope, test boundaries, make mistakes, learn lessons, and evolve from there. Yet how far should the boundaries of brand content be pushed?
In this episode, I look for some answers by talking to two founders of boutique creative shop Food Arts & Technology, industry legends creative technologist Iain Tait and designer Richard Turley. I also sat down with Jason Zada, founder of AI-focused production studio Secret Level, who has worked with major brands like Coke on utilizing these new tools.
There are so many different perspectives on how this tech will and should be used creatively. Here you’ll get a glimpse into the perspective of people trying their best to push the tech and their own creativity for brands.
Brand New World
The first season of Brand New World was a very specific look at how AI is changing how brands and marketers work. Now the pod is here to talk about brand culture more broadly. Of course that will involve AI from time to time, but I’ll also be digging into sports, entertainment, music, comedy, and everywhere else brands squeeze their way into pop culture.
People love to say they hate advertising, but everyone loves at least one brand. Brand New World is here to talk about why. That means I’ll be popping up in your feed once every month as part of the Fast Company Podcast Network.
