Sexual wellness in fashion? Yes, sexual wellness in fashion! This week I interview co-founder of The Oh Collective, Simona Xu. With a background at Nike and Zalando she launched The Oh Collective back in 2021 with 3 of her best friends, all with the mission to normalize intimate wellness worldwide. As children of first-generation Asian immigrants, they were raised with a conservative Chinese heritage where the topics of sex, intimacy, and sex education are still considered taboo.

After being approached by Selfridges, others soon followed like Sephora, and sneaker stores Patta and Maha. So what's it like having to tell your parents you're leaving a well payed job to start your own intimate brand? How does sex even fit into the fashion world?