We believe a brand is a promise. A strong brand establishes an expectation of a consumer experience and delivers against it. There are few places where this is more evident than in Cincinnati, the branding capital of the world. In this podcast, Nick Vehr holds conversation with leaders who develop, manage and protect the brands we know and love to discuss how each of them are fulfilling their brand’s own unique promise.
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We believe a brand is a promise. A strong brand establishes an expectation of a consumer experience and delivers against it. There are few places where this is more evident than in Cincinnati, the branding capital of the world. In this podcast, Nick Vehr holds conversation with leaders who develop, manage and protect the brands we know and love to discuss how each of them are fulfilling their brand’s own unique promise.
Tim Philpott (VP/CMO, Graeter’s Ice Cream) & Sarah Sicking (SVP of Marketing and Brand Engagement, Skyline Chili)
Brand Promise with Nick Vehr
39 minutes
7 months ago
Tim Philpott (VP/CMO, Graeter’s Ice Cream) & Sarah Sicking (SVP of Marketing and Brand Engagement, Skyline Chili)
Nick Vehr speaks with Tim Philpott, VP/CMO at Graeter’s Ice Cream, and Sarah Sicking, VP of Marketing and Brand Engagement at Skyline Chili, about the Skyline Spice ice cream promotion between these two iconic Cincinnati brands.
Brand Promise with Nick Vehr
We believe a brand is a promise. A strong brand establishes an expectation of a consumer experience and delivers against it. There are few places where this is more evident than in Cincinnati, the branding capital of the world. In this podcast, Nick Vehr holds conversation with leaders who develop, manage and protect the brands we know and love to discuss how each of them are fulfilling their brand’s own unique promise.
