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Brand Runner
Fabien Hameline
20 episodes
2 weeks ago
Brand Runner is a podcast about building brands, scaling creativity, and staying human in the age of AI. Hosted by Fabien Hameline, brand awareness veteran and creative operator, each episode explores how modern marketing leaders, founders, and creators can blend systems thinking with creative intuition to do more impactful work—with less mental load. From brand breakdowns to behind-the-scenes process chats, this show is your practical (and occasionally witty) guide to thriving as a creative operator in today's fast-moving world. Subscribe to the newsletter: https://brandrunner.substack.com
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Marketing
Business
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All content for Brand Runner is the property of Fabien Hameline and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Brand Runner is a podcast about building brands, scaling creativity, and staying human in the age of AI. Hosted by Fabien Hameline, brand awareness veteran and creative operator, each episode explores how modern marketing leaders, founders, and creators can blend systems thinking with creative intuition to do more impactful work—with less mental load. From brand breakdowns to behind-the-scenes process chats, this show is your practical (and occasionally witty) guide to thriving as a creative operator in today's fast-moving world. Subscribe to the newsletter: https://brandrunner.substack.com
Show more...
Marketing
Business
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NFTs: why companies are including them in their marketing strategy
Brand Runner
9 minutes 10 seconds
2 years ago
NFTs: why companies are including them in their marketing strategy

Today I would like to talk about NFTs. Yes, of course, everybody knows about NFTs. But not how they are shaping the future of brand awareness and marketing... In this episode, we look at how big companies started to include these in their marketing strategy and why they did it. This will give us a glimpse of what the future of marketing is made of.

Thanks for listening, Fabien.

Connect here šŸ‘‡šŸ½

  • Subscribe to the newsletter ⁠⁠⁠⁠here⁠⁠⁠
  • Connect with Fabien on Linkedin ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠ and Twitter ⁠⁠⁠⁠⁠here⁠⁠⁠⁠
  • Official podcast website page ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠
  • Follow and connect on the Brand Runner ⁠⁠⁠Instagram⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠Youtube⁠⁠⁠
  • Learn more about Fabien ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠
  • Source

    • ⁠Fabien's in-depth article on NFTs and advertising⁠
    • Statista NFT biggest collection $$$
    • Coinmarketcap NFT market cap
    • Budweiser, Budverse and NFTs
    • Budweiser NFT site
    • Starbucks official site loyalty program
    • Kings of Leons album NFT launch
    • MSN // Starbucks wants to ruin its loyalty program

    Disclaimer

    This episode only represents Fabien's own opinion and personal thoughts.

    Brand Runner
    Brand Runner is a podcast about building brands, scaling creativity, and staying human in the age of AI. Hosted by Fabien Hameline, brand awareness veteran and creative operator, each episode explores how modern marketing leaders, founders, and creators can blend systems thinking with creative intuition to do more impactful work—with less mental load. From brand breakdowns to behind-the-scenes process chats, this show is your practical (and occasionally witty) guide to thriving as a creative operator in today's fast-moving world. Subscribe to the newsletter: https://brandrunner.substack.com