Get hyped for the latest episode of "Coffee & Cameras!" This week, Jaysin and Hilda dive into the dynamic world of hype and its powerful impact on your business. Whether you're looking to generate buzz or worried about overpromising, understanding how to harness hype can make or break your brand. Join us as we explore the fine line between leveraging hype to boost your business and the potential pitfalls if mismanaged. Discover the strategies behind creating authentic excitement that captivates your audience and drives engagement. From viral marketing techniques to maintaining credibility, this episode is packed with expert insights and actionable tips that will help you navigate the complex landscape of hype. Tune in and learn how to use hype to your advantage, ensuring it propels your brand to new heights rather than deterring from it!   🎥 Coffee and Cameras is a sit-down talk show / podcast with EO7 Media founders Jaysin and Hilda as they casually talk about what's on their mind with videography, photography, digital marketing and everything else.   Check out new show - THE PITCH SESSION //    • 💡 THE PITCH SESSION 💡   ====================================== ====================================== 🎥 Tables of Contents 00:00 // Intro 00:58 // Shannon Bream 02:00 // Welcome to the show 02:19 // Jay's Documentary Project 05:40 // Hilda's New Car 09:32 // How often should you wash your car? 11:13 // Cold is Better 11:46 // TODAY'S TOPIC: HYPE + OVER HYPE 20:51 // Psychology of Hype 21:45 // Backlighting 24:00 // The Downside of Overhyping 28:56 // Choice Paralysis 30:55 // The Fall of the Record Store 34:54 // Back to Hype 36:15 // The Market for Advertising is Changing 39:07 // Value Can Be Entertainment 42:00 // More about Choice Paralysis 43:24 // Choices & Pizza 46:28 // The Paradox 48:04 // Doritos & Flagships 50:58 // What did we learn today?   ============================= 📫 Follow Us: 🎥 EO7 Media – Corporate + Commercial Video, Photo and Marketing ▸ YouTube -    / @eo7media   ▸ Instagram – https://www.instagram.com/eo7media ▸ Website – https://www.eo7media.com   🎥 For Love Films – Weddings + Personal Video + Photo ▸ Instagram – https://www.instagram.com/forlovefilm... ▸ YouTube -    / @forlovefilms   ▸ Website – https://www.forlovefilms.com   ============================= 🎵 🎧 Music license 🎧 🎵 MB01TH4GM3JEUXE / MB01DYJS6HNTCMG / MB010C1DUXMXI5F / MB01QZPYYAW8FQT   ============================= For professional and sponsorship inquiries, please use the contact form on my website or email hello@eo7media.com #BeBetter #DoSomethingAwesomeToday #DigitalMarketing #Advertising #Branding #BrandStoryTelling #BrandStoryTellers