Are IP Principles Different in Latin America?

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Brand Tuned - Rounded Business Design

Shireen Smith

156 episodes

2 months ago

The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.

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The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.

Show more...

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Are IP Principles Different in Latin America?

Brand Tuned - Rounded Business Design

48 minutes 27 seconds

1 year ago

Are IP Principles Different in Latin America?

IP is much less formal in Latin America's economy according to Alberto Ramirez Bonilla, founder of BR Latin America. Tune in to explore how trademark practices differ in the South American economic landscape and why that matters.

Among other things the episode discusses:

How business design and naming unfold across Latin America
Branding and intellectual property in Latin America
Copyright protection for software and guidelines for naming conventions
Branding and naming strategies for businesses
Importance of understanding IP law for businesses

LinkedIn: Alvaro Ramirez Bonilla

Website: BR Latin America

Valuable Resources:⁠⁠⁠⁠

⁠Brand Tuned Newsletter⁠⁠⁠ ⁠⁠⁠⁠

⁠Brand Tuned Training Courses