Differentiation with Sean D'Souza

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Brand Tuned - Rounded Business Design

Shireen Smith

156 episodes

2 weeks ago

The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.

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Differentiation with Sean D'Souza

Brand Tuned - Rounded Business Design

40 minutes 39 seconds

3 years ago

Differentiation with Sean D'Souza

In this episode, Sean D'Souza of Psychotactics discusses how small businesses should approach differentiation when selling their products and services. Sean is the author of The Brain Audit, and is a copywriter, cartoonist, and speaker. He is also the host of the three month vacation podcast.

We discuss common challenges people have around differentiation, and how the biggest mistake people make is that they promote their company instead of talking about their products. We cover:

How to position a product so it sticks to the consumers' minds
Common challenges people have around how to differentiate
Measuring results through benchmarks
Reasons for the high failure rate of small businesses

Linkedin: Sean D'Souza
Twitter: @seandsouza
Book: The Brain Audit
psychotactics.com

Valuable Resources:

Brand Tuned Accreditation
Brand Tuned Newsletter
www.brandtuned.com