How Tom Gardner Built and Branded Multiple Businesses

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Brand Tuned - Rounded Business Design

Shireen Smith

156 episodes

2 months ago

The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.

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How Tom Gardner Built and Branded Multiple Businesses

Brand Tuned - Rounded Business Design

37 minutes 16 seconds

1 year ago

How Tom Gardner Built and Branded Multiple Businesses

Joining us in this episode is an ex-Mckinsey consultant, Tom Gardner, a serial entrepreneur known for his analytical approach to branding. He draws on his experience of launching several brands across different industries, both B2B and B2C.

Tom shares his journey in branding, marked by a blend of scientific and practical approaches, emphasizing customer feedback and market testing from the very start.

In this episode, we’ll also discuss:

Branding Experience With A Consultant
Naming Process
Involving Branding Agencies
Business Funding
Next Startup Business
Filling The Gap In The Market
What Brand Means
Getting The Perspective Of The Market
His Current Ventures
Branding Philosophy And Strategies

LinkedIn: Tom Gardner

Book: From Manager To Executive (Coming in June)

Valuable Resources:⁠⁠⁠⁠

⁠Brand Tuned Newsletter⁠⁠⁠ ⁠⁠⁠⁠

⁠Brand Tuned Training Courses⁠⁠