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Brand Tuned - Rounded Business Design
Shireen Smith
156 episodes
2 weeks ago
The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.
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Marketing
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All content for Brand Tuned - Rounded Business Design is the property of Shireen Smith and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.
Show more...
Marketing
Business
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Mission-Driven Entrepreneurship with James Brown
Brand Tuned - Rounded Business Design
39 minutes 25 seconds
1 year ago
Mission-Driven Entrepreneurship with James Brown

Joining us in this episode is James Brown, founding director of Mobiloo, the world's first mobile accessible toilet and changing place designed to cater to disabled people requiring extra equipment and space. Mobiloo has created a huge range of opportunities for tens of thousands of disabled people around the UK.

James shares his journey, highlighting his motivation to improve accessibility and inclusivity for disabled people, stemming from his own experiences as a visually impaired individual and a Paralympic athlete. His flight in becoming a social entrepreneur exemplifies the power of innovation driven by personal values and a deep understanding of the community's genuine needs.

In this episode, we also cover:

  • From A Paralympic Athlete to Social Entrepreneur 

  • Making Your Brand Stand Out

  • Solving A Genuine Need 

  • Branding Is Also Culture

  • Choosing Your Brand Values

  • Excellence In A Business

  • The Power of Word of Mouth


Website: ⁠Mobiloo UK⁠ Facebook: ⁠Mobiloo UK


Valuable Resources:⁠⁠⁠⁠

⁠Brand Tuned Newsletter⁠⁠⁠⁠⁠⁠⁠

⁠Brand Tuned Training Courses⁠⁠

Brand Tuned - Rounded Business Design
The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.