Your Branding & IP Questions Answered

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Brand Tuned - Rounded Business Design

Shireen Smith

156 episodes

2 weeks ago

The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.

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All content for Brand Tuned - Rounded Business Design is the property of Shireen Smith and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Your Branding & IP Questions Answered

Brand Tuned - Rounded Business Design

20 minutes 47 seconds

3 years ago

Your Branding & IP Questions Answered

Having recently asked people what their top questions are about branding and IP (Intellectual Property), I decided to record my answers in this episode.

The questions answered in this episode include:

What are the different ways I can protect my brand?
Do I need international protection or is UK protection enough?
How do I explain to graphic designers I work with the importance of checking they are not infringing on anyone's IP?
How can you be sure that graphic designers you work with hand over the rights to all the assets they create? How can you be sure they have done this fully?
What do you regard as the best branding campaign(s) of all time? And why?
Do you think the Internet is actually effective for brand building?

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