11 | Nespresso vs. Oatly

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Brand Wars

Lloyd Williams, Chris Harvey

24 episodes

3 weeks ago

Welcome to Brand Wars. Part debate, part therapy session. Each week, we bring you the stories shaking up the world of branding, marketing, and culture and legendary brand stories. Plus, once a month, we bring in a guest who actually knows what they’re talking about to join the war room. If you love brands but can’t afford to subscribe to Campaign - hit follow and join our squad.

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All content for Brand Wars is the property of Lloyd Williams, Chris Harvey and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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11 | Nespresso vs. Oatly

Brand Wars

36 minutes 7 seconds

4 years ago

11 | Nespresso vs. Oatly

With its image of an AmEx-wielding, Hilton minibar-raiding elite global lifestyle repped by Gorgeous George, Nespresso (along with Starbucks) helped change the coffee world by bringing espresso-quality coffee into the home. But has that world moved on? A world now shaped by brands like Oatly - the Swedish oat milk maker who took on the dairy gods but making "milk, but made for humans." Let the Battle of the Baristas commence!

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