
Hi everyone, welcome back to the On Vibe podcast! Today, I'm thrilled to have Meg Burke, a talented typography and graphic designer. I've admired her work for a long time, and I'm so excited to have a casual chat about all things font and design.
Episode Description:
In this episode of On Vibe, I sit down with the amazing Meg Burke, a typography and graphic designer whose work is nothing short of inspiring. We dive deep into Meg's journey from aspiring animator to successful font designer, discussing her passion for storytelling through branding and how she turned her love for typography into a thriving business. Whether you're a fellow designer or just curious about the creative process behind fonts, this episode is packed with valuable insights, creative tips, and inspiration. Don't miss it!
FOLLOW SACIA:
https://www.instagram.com/ashedesignhaus/
FOLLOW MEG:
Instagram: @bymegburke
Website: bymegburke.com
Pinterest, Threads, Dribbble, Behance, and TikTok
Guest Introduction:
[00:00] Welcome and introduction of Meg Burke.
[01:12] Meg introduces herself and shares how she got started in design.
Meg's Journey in Design:
[02:30] From high school animation dreams to pivoting into branding.
[06:45] How life events and freelancing led to font design.
[09:20] Challenges in the animation industry and why branding aligned better with Meg's goals.
Discovering a Passion for Typography:
[12:15] What drew Meg to font design and why she started creating fonts for purchase.
[14:50] Meg's Southwestern influences and how they shape her design style.
[17:05] The decision to create custom fonts to fill market gaps.
Building a Passive Income with Fonts:
[19:30] Meg shares how she monetized her fonts and the role of Creative Market.
[22:15] SEO strategies and effective font naming for visibility.
[25:40] Balancing passive income with project-based work.
The Creative Process Behind Font Development:
[28:10] How Meg conceptualizes and sketches fonts.
[30:35] Translating sketches to digital formats using Adobe Illustrator.
[33:50] Favorite words used for font testing.
Choosing Fonts for Branding:
[36:25] How Meg approaches branding projects and selects the perfect fonts.
[38:50] The process of creating custom fonts for brands like Kendra Scott.
[41:10] Scalability considerations when designing for big brands.
Creative Rituals and Staying Inspired:
[44:20] Meg's favorite creative rituals and how she overcomes creative ruts.
[47:05] The importance of music and sketching for creativity.
[49:30] Trying new creative hobbies like silver metal clay.
Quickfire Questions:
[52:00] What book is Meg currently reading?
[53:30] Favorite creative snack?
[55:10] Advice for aspiring font designers and passive income seekers.
Final Thoughts:
[57:00] Key takeaways from Meg's journey.
Thank You and Wrap-Up:
[01:02:10] Thank you for tuning in! Be sure to follow, subscribe, and leave a review. Stay creative and catch you in the next episode!