This week we’re joined by Charlie Lawson, aka The Unnatural Networker, for a refreshingly real conversation about what networking actually looks like when you’re building a personal brand. Spoiler alert: it’s not about schmoozing or handing out business cards at awkward events. Whether you’re showing up on LinkedIn, sliding into DMs, or chatting over coffee, networking is simply about building genuine relationships, and that makes it a powerful extension of your brand.
Charlie shares practical strategies for connecting online without sounding robotic, from commenting with intention to keeping follow-ups friendly (not pitchy). We also explore the sweet spot where online and offline networking collide, how to turn a LinkedIn conversation into a real-life collaboration, and why those in-person moments can solidify the trust you’ve been building online. It’s all about blending visibility with connection, and showing up in ways that feel good and real.
If you’ve ever told yourself you’re “just not a networker,” this one’s for you. Charlie debunks the myths that hold people back, from imposter syndrome to the fear of not having anything valuable to say, and offers mindset shifts to help you show up with confidence. Because your personal brand isn’t just what you post, it’s how you connect. And building relationships the real way? That’s where the magic (and the referrals) happen.
Follow Charlie on LinkedIn and visit his website to learn more about the work he does and to purchase his books: https://unnaturalsuccess.com/
Follow the podcast on LinkedIn, and join the Brand You community group where you can share all your personal branding questions and queries.
Follow your hosts Caz & Toby for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.
Check out Sparkhouse if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces.
Welcome to Brand You, the Ultimate Personal Branding Podcast.