
Is Canada the villain? By dissecting the story US Ambassador to Canada Pete Hoekstra is telling Americans and Canadians we can learn how to construct a message to get people to believe in the story being told.
Propaganda is a form of storytelling and marketing that taps into people's emotional response to garner buy-in and unquestionable faith. How can your brand tell stories to build trust, garner buy-in, and win life long followers? Learn from the propaganda message that Pete Hoekstra tells about Canada being the villain in the Trade War story.