Ae you trying to build your email list? Shannon Peel talked with Catherine O'Leary the Quiz Queen about how she utilizes quizzes to grow her business. At the very top of your marketing funnel you need a first step people can take to say, "Hey I'm interested in this topic." Once you have that ... You can build a path for people to take to your 'BUY' button. Catherine shares her insights into how brands utilize fun quizzes to engage people into your brand's story.