From Pepsi undoing a decade of design history to Olipop parking a SpongeBob Airstream where digital ads can't reach, we're learning from the week's wildest marketing news.

Did you know that BMW paid for an entire highway lane to give their drivers a free ride—and then forced Mercedes and Audi owners to advertise for them to get the same perk?

Ben Kaplan (CEO, TopAgency.com) breaks down why the era of "perfect" campaigns is over—and why the next big marketing wins won’t come from data-driven insights alone.

Featuring:

• Apple’s $230 "sock" & the luxury of zero utility
• BMW’s petty (and brilliant) Russian toll lane war
• Pepsi’s "Ugly Sweater" logo pivot
• Adidas vs. Nike: Why gut instinct can sometimes beat big data
• The Campbell’s Soup hot mic disaster
• Olipop’s SpongeBob Airstream & physical retargeting
• Why "No AI" is the new premium flex