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BRANDED Leaders
Ben Kaplan and TOP
32 episodes
1 week ago
In-depth conversations and actionable insights with the branding and marketing leaders who influence our attention economy.
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Marketing
Business
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All content for BRANDED Leaders is the property of Ben Kaplan and TOP and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In-depth conversations and actionable insights with the branding and marketing leaders who influence our attention economy.
Show more...
Marketing
Business
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A Discussion with One of the Leaders Behind Complex, Sneaker Shopping and Culture's Biggest Comeback
BRANDED Leaders
32 minutes 39 seconds
6 months ago
A Discussion with One of the Leaders Behind Complex, Sneaker Shopping and Culture's Biggest Comeback

What do you do after helping build one of the most influential media brands in youth culture—then watching it get bought, sold, and nearly lost? If you’re Moksha Fitzgibbons, you buy it back. In this episode, Moksha shares the rise, fall, and rebuild of Complex—from launching Hot Ones and ComplexCon, to navigating corporate ownership under BuzzFeed and Verizon, to reclaiming the brand’s future.

It’s a story about business, identity, and what it really takes to stay culturally relevant in a world that moves fast and forgets faster.

BRANDED Leaders
In-depth conversations and actionable insights with the branding and marketing leaders who influence our attention economy.