In this episode of Branded, we sit down with Colin Fleming, Chief Marketing Officer at ServiceNow, whose journey from professional race car driver to Fortune 100 CMO is anything but conventional.

Colin shares how his background in motorsport prepared him for high-stakes marketing, why bold moves like slashing content by 50% can pay off, and how ServiceNow is redefining B2B marketing by putting AI to work for people.

From building digital twins of buyer personas to shifting from lead gen to buying group strategies, Colin gives a behind-the-scenes look at how he's helping transform a behind-the-scenes brand into a category-defining force.

Packed with insight, clarity, and a few unexpected laughs, this episode is a must-listen for marketers navigating the evolving intersection of brand, tech, and strategy.