She Never Meant to Be a CMO… Now She Runs the Brand

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BRANDED Leaders

Ben Kaplan and TOP

32 episodes

5 days ago

In-depth conversations and actionable insights with the branding and marketing leaders who influence our attention economy.

Marketing

Business

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All content for BRANDED Leaders is the property of Ben Kaplan and TOP and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In-depth conversations and actionable insights with the branding and marketing leaders who influence our attention economy.

Marketing

Business

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She Never Meant to Be a CMO… Now She Runs the Brand | BRANDED+

BRANDED Leaders

38 minutes 40 seconds

9 months ago

She Never Meant to Be a CMO… Now She Runs the Brand | BRANDED+

In this episode of BRANDED, host Jackson Carpenter sits down with Meredith Binder, CMO of Novata, to explore her unexpected rise from technical communicator to marketing executive. Meredith shares how Novata is tackling ESG data challenges in private markets with a user-first approach inspired by TurboTax.
She opens up about the power of “happy accidents” in career growth, what it takes to lead with empathy and curiosity, and why marketing clarity is still a superpower. From leading teams across mergers to helping redefine how we talk about sustainability, Meredith brings a refreshing perspective on what real leadership looks like.