In this episode of Branded, Ben Kaplan sits down with Caitlin Choate, Chief Marketing Officer of Boatsetter — the platform transforming how we think about boating. Often called the “Airbnb of boats,” Boatsetter is making the luxury and lifestyle of the open water accessible to everyday people, not just yacht owners. Caitlin reveals how Boatsetter is doing more than just renting boats — they’re selling experiences, building trust in local markets, and redefining what it means to belong on the water. You’ll hear how Boatsetter overcame industry skepticism, why marketing seasonal products is a hidden advantage, and how emotion and storytelling fuel their growth.