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BRANDED Leaders
Ben Kaplan and TOP
32 episodes
5 days ago
In-depth conversations and actionable insights with the branding and marketing leaders who influence our attention economy.
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Marketing
Business
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All content for BRANDED Leaders is the property of Ben Kaplan and TOP and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In-depth conversations and actionable insights with the branding and marketing leaders who influence our attention economy.
Show more...
Marketing
Business
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Turning Silence Into a Party Phenomenon l BRANDED+
BRANDED Leaders
22 minutes 49 seconds
7 months ago
Turning Silence Into a Party Phenomenon l BRANDED+

In this episode of BRANDED, host Ben Kaplan sits down with Toby Burns, the founder and CEO of The Silent Disco Company. What began as a premium headphone rental service for exclusive weddings has evolved into a global silent party phenomenon, shipping thousands of kits to events across the world every week. Toby shares how he built his brand from the ground up, navigated the chaos of the pandemic, and defended his business against rising competition and cheap knockoffs.
Discover how Toby's relentless focus on innovation, customer service, and market positioning turned The Silent Disco Company into a leader in a rapidly growing industry. Whether you’re curious about scaling a niche business or redefining an entire market, this episode is packed with insights on building a brand that speaks volumes, without making a sound.

BRANDED Leaders
In-depth conversations and actionable insights with the branding and marketing leaders who influence our attention economy.