Hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe)
16 episodes
1 week ago
Branded WOR(L)DS – A Transatlantic Dialogue is a monthly podcast hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe). Together, they explore the evolving landscape of branding, culture, and sustainability on both sides of the Atlantic.
It’s a unique conversation between continents, combining sharp insight, industry know-how, and personal dialogue to uncover how brands are navigating global challenges.
Why the Name "Branded WOR(L)DS"?
The title is a deliberate play on words:
• "Branded Worlds" represents the global universe of branding, design, and communication.
• "Branded Words" (with the parenthetical L) underlines the role of language, story, and meaning in branding.
This duality reflects the core of the podcast: where products meet purpose, and messages shape markets.
All content for BRANDED WOR(L)DS is the property of Hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe) and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Branded WOR(L)DS – A Transatlantic Dialogue is a monthly podcast hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe). Together, they explore the evolving landscape of branding, culture, and sustainability on both sides of the Atlantic.
It’s a unique conversation between continents, combining sharp insight, industry know-how, and personal dialogue to uncover how brands are navigating global challenges.
Why the Name "Branded WOR(L)DS"?
The title is a deliberate play on words:
• "Branded Worlds" represents the global universe of branding, design, and communication.
• "Branded Words" (with the parenthetical L) underlines the role of language, story, and meaning in branding.
This duality reflects the core of the podcast: where products meet purpose, and messages shape markets.
Making Noise – How RUPT Is Flipping the Script on an Industry and Getting Noticed
BRANDED WOR(L)DS
25 minutes
5 months ago
Making Noise – How RUPT Is Flipping the Script on an Industry and Getting Noticed
Today’s episode is one of those “damn, we did that” stories.
We’re joined by Jason Lucash who didn’t just enter the promo world — he and his team rewrote the rules.
From startup to PPAI 100 in less than a year, RUPT is flipping the script on what this industry can be — bold, fast, sustainable, and unapologetically cool.
Jason Lucash is here, and he's not just making noise — he and his team is shaping the future of branded merch.
Let’s dive into the dialogue.
BRANDED WOR(L)DS
Branded WOR(L)DS – A Transatlantic Dialogue is a monthly podcast hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe). Together, they explore the evolving landscape of branding, culture, and sustainability on both sides of the Atlantic.
It’s a unique conversation between continents, combining sharp insight, industry know-how, and personal dialogue to uncover how brands are navigating global challenges.
Why the Name "Branded WOR(L)DS"?
The title is a deliberate play on words:
• "Branded Worlds" represents the global universe of branding, design, and communication.
• "Branded Words" (with the parenthetical L) underlines the role of language, story, and meaning in branding.
This duality reflects the core of the podcast: where products meet purpose, and messages shape markets.
