In this episode of Brandformance (formerly The Marketing Scientists), Gong’s Chief Evangelist Udi Ledergor breaks down what it takes to be a courageous marketer. He explains how a risk-taker mindset helped Gong supercharge its growth from startup to a brand trusted by half the Fortune 10. Ledergor pulls back the curtain on the strategy behind Gong’s first Super Bowl ad, the surprising reason women often excel in sales, and how psychological safety fuels truly fearless marketing. About the gu...
All content for Brandformance is the property of Pranav Piyush and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of Brandformance (formerly The Marketing Scientists), Gong’s Chief Evangelist Udi Ledergor breaks down what it takes to be a courageous marketer. He explains how a risk-taker mindset helped Gong supercharge its growth from startup to a brand trusted by half the Fortune 10. Ledergor pulls back the curtain on the strategy behind Gong’s first Super Bowl ad, the surprising reason women often excel in sales, and how psychological safety fuels truly fearless marketing. About the gu...
Brand vs. Performance: The Truth B2B Marketers Ignore
Brandformance
44 minutes
4 months ago
Brand vs. Performance: The Truth B2B Marketers Ignore
In this episode of the Marketing Scientists Podcast, Peep Laja breaks down why most B2B marketers are stuck chasing performance metrics — while ignoring the brand fundamentals that actually drive long-term growth. Peep explains why mental availability matters more than MQLs, how category size can make or break your entire business, and why most B2B companies are still decades behind their B2C peers. We dive into the real relationship between brand and performance, how to design category entry...
Brandformance
In this episode of Brandformance (formerly The Marketing Scientists), Gong’s Chief Evangelist Udi Ledergor breaks down what it takes to be a courageous marketer. He explains how a risk-taker mindset helped Gong supercharge its growth from startup to a brand trusted by half the Fortune 10. Ledergor pulls back the curtain on the strategy behind Gong’s first Super Bowl ad, the surprising reason women often excel in sales, and how psychological safety fuels truly fearless marketing. About the gu...
