In this episode, we tackle one of the biggest challenges facing marketers today: how do you break through when people no longer trust what brands are saying? We dig into why traditional marketing feels hollow to many audiences, how expectations for authenticity and relevance have evolved — and what it really takes to rebuild trust, long-term. Expect real talk about balancing data-driven campaigns with human-first storytelling, shifting from “selling” to “serving,” and how to adapt when attent...
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In this episode, we tackle one of the biggest challenges facing marketers today: how do you break through when people no longer trust what brands are saying? We dig into why traditional marketing feels hollow to many audiences, how expectations for authenticity and relevance have evolved — and what it really takes to rebuild trust, long-term. Expect real talk about balancing data-driven campaigns with human-first storytelling, shifting from “selling” to “serving,” and how to adapt when attent...
Confluent's Data VP on Testing vs. Overcommiting, and How Not to Waste $40M on Branding
Brandformance
31 minutes
5 months ago
Confluent's Data VP on Testing vs. Overcommiting, and How Not to Waste $40M on Branding
In this episode of the Marketing Scientists Podcast, Rucha Fulay, Data VP at Confluent, discusses how real-time data can drive resilient growth for B2Bs. Drawing from her journey at Chime, Credit Karma, and now Confluent’s data streaming platform, she explains why AI makes batch processing obsolete––and real-time data a necessity. Rucha recounts a jaw-dropping $40M rebranding flop that ignored data, shares why even smaller companies should hire full-stack talent, and advocates for B2B markete...
Brandformance
In this episode, we tackle one of the biggest challenges facing marketers today: how do you break through when people no longer trust what brands are saying? We dig into why traditional marketing feels hollow to many audiences, how expectations for authenticity and relevance have evolved — and what it really takes to rebuild trust, long-term. Expect real talk about balancing data-driven campaigns with human-first storytelling, shifting from “selling” to “serving,” and how to adapt when attent...
