In this episode of Brandformance (formerly The Marketing Scientists), Gong’s Chief Evangelist Udi Ledergor breaks down what it takes to be a courageous marketer. He explains how a risk-taker mindset helped Gong supercharge its growth from startup to a brand trusted by half the Fortune 10. Ledergor pulls back the curtain on the strategy behind Gong’s first Super Bowl ad, the surprising reason women often excel in sales, and how psychological safety fuels truly fearless marketing. About the gu...
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In this episode of Brandformance (formerly The Marketing Scientists), Gong’s Chief Evangelist Udi Ledergor breaks down what it takes to be a courageous marketer. He explains how a risk-taker mindset helped Gong supercharge its growth from startup to a brand trusted by half the Fortune 10. Ledergor pulls back the curtain on the strategy behind Gong’s first Super Bowl ad, the surprising reason women often excel in sales, and how psychological safety fuels truly fearless marketing. About the gu...
Why VEED.io Bet on 2000+ New York City Billboards (Plus Their Winning Brand & Performance Blend)
Brandformance
39 minutes
2 months ago
Why VEED.io Bet on 2000+ New York City Billboards (Plus Their Winning Brand & Performance Blend)
In this episode of the Marketing Scientists Podcast, VEED.io CMO Leila Woodington and VP of Growth Roberto Wong reveal why the future of marketing growth lies in interconnected funnels. Drawing inspiration from their integrated org structure, Leila and Roberto explain why the best marketing teams are ditching the brand-versus-performance debate. They also share why VEED.io blends new and old school media (including a big bet on 2000+ New York City billboards) to reach their audiences---and ke...
Brandformance
In this episode of Brandformance (formerly The Marketing Scientists), Gong’s Chief Evangelist Udi Ledergor breaks down what it takes to be a courageous marketer. He explains how a risk-taker mindset helped Gong supercharge its growth from startup to a brand trusted by half the Fortune 10. Ledergor pulls back the curtain on the strategy behind Gong’s first Super Bowl ad, the surprising reason women often excel in sales, and how psychological safety fuels truly fearless marketing. About the gu...
